NEW ERA TO BE OFFICIAL PARTNER FOR JERSEYS, ON-COURT APPAREL, HEADWEAR FOR THE EDMONTON STINGERS, CANADIAN ELITE BASKETBALL LEAGUE

International sports and lifestyle brand New Era Cap Co., Inc. will be the Official On-Court Partner as the licensee of all on-court apparel and product for the Edmonton Stingers as part of a five-year agreement between the Canadian Elite Basketball League and the apparel company announced Tuesday. Edmonton Stingers merchandise is now available on the team’s website at www.thestingers.ca.

“The Edmonton Stingers logo has proven to be very popular with basketball enthusiasts across our region, and with the power of the New Era brand behind it fans will be able to enjoy wearing our Blue and Gold on high quality polos, t-shirts, caps, and other apparel,” said Edmonton President Lee Genier. “New Era is one of the most recognized sports apparel brands in the world, and the partnership forged by league CEO Mike Morreale and New Era speaks to the stature of the CEBL and its commitment to delivering exceptional quality as part of the fan experience.”
The CEBL is the first basketball league ever to have a partnership with New Era.

All six CEBL clubs will take to the court in May 2019 for the league’s inaugural season wearing jerseys that are expected to be unveiled next spring.

“This is the first time New Era Cap will be featured on a basketball court with uniforms and sideline apparel in addition to our line of fan gear and headwear thatbblends sports with lifestyle,” said Rick Baetz, Managing Director, Canada at New Era Cap. “The CEBL is all about delivering unique uniforms, apparel and headwear that will support the spirit of this new league.”

The Edmonton Stingers open the 2019 season on Friday, May 10 at home against the Niagara River Lions at the Edmonton EXPO Centre. Season tickets are available now by telephone at (780) 613-4532 or at www.thestingers.ca.

A national league created by Canadians for Canadians, CEBL rosters will be comprised predominately of Canadians playing professionally during the traditional basketball season, along with international players and players drafted out of U Sports programs. Each game day will feature a full slate of entertainment offerings before, during and after games. Teams will play 20 games, 10 at home and 10 on the road,
during the 2019 season starting in May and culminating in a four-team championship tournament to be held at a location to be announced this winter.

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ABOUT NEW ERA CAP:

New Era Cap Co., Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Mexico, Brazil, Australia, South Korea, Japan, China and Hong Kong. For more information, visit www.neweracap.com

Media Contacts:

Edmonton Stingers
Shannon Berry, Mgr. Marketing & Communications sberry@thestingers.ca

New Era Cap Inc.
Alex Pitocchelli, Alex.Pitocchelli@neweracap.com